Sales Coaching
for Consultants
Your work is worth more than you're charging for it. And you know it — because every price conversation stalls, and every stall makes the next proposal a little smaller.
Great Work.
Weak Pipeline.
Stalled Deals.
Most consultants sell on expertise: explain the methodology, show the deliverables, justify the fee. That's backwards. At $5K, $10K, $25K, the buyer isn't evaluating features. They're asking: can I trust this person? Will I regret this?
No proposal answers that question. A conversation does — one where the gap between where the client is and where they expected to be becomes undeniable before price is ever mentioned.
Get that sequence right and the fee stops being the conversation. Get it wrong and every engagement starts with a discount.
"The investment wasn't the problem.
The reference point was."
Make the Gap Undeniable
Before Price Comes Up
Three frameworks, built from a decade of reviewing real high-ticket sales calls, give your consulting conversations the same rigor you bring to the work itself.
Cognitive Dissonance
A sale is the gap between where the client is and where they expected to be by now. Surface it — logically and emotionally — and the decision becomes obvious before the fee is discussed.
The CONSULT Method
Seven steps: Curiosity, Own the frame, Need, See the future, Utilize, Listen, Thank you. A diagnostic call with a shape — which is exactly how a consultant should sell.
4 Buyer Personalities
Warrior, Jester, Healer, Wizard. The analytical buyer who wants evidence and the founder who decides on momentum need different calls. Read the room in five minutes and lead accordingly.
Tim was doing $4,000 a month. Inconsistent, exhausted, wondering if his offer was even viable. He was technically solid — his problem was sequence. He reached the solution before the buyer fully felt the problem.
We slowed down the front half of his calls. Structured debriefs found the single pattern: he moved to the offer before the prospect had described the gap in their own words.
Eight weeks later, he was at $40,000 a month. Same calls. Same offers. He stopped rushing past the part that mattered.
Tim put it well: "You don't need to trust yourself. You just need to trust the system."
Three Depths.
Same System.
The exact questions that surface the gap in a client conversation, with the psychology behind each one. Start here. 1,704+ students have.
Upload a call transcript and get framework-based coaching on where the conversation stalled. Drill the price conversation until it stops being one.
The full system installed for your market, your offer, your positioning. Built for consultants and B2B founders selling into complex, multi-stakeholder deals. Starts with a Dissonance Diagnostic Call — a real conversation about where your sales process is right now.
FAQ
Why do my consulting deals stall at the price conversation?
Because the gap wasn't surfaced first. When a prospect hears the fee before they've articulated what staying put is costing them, the fee is the only concrete number in the room — so it becomes the conversation. Sequence the call correctly and price lands against a reference point you built together.
Should I lower my fees to close more engagements?
No. A discount tells the client three things: the original fee was arbitrary, you'll move under pressure, and the work may not be worth what you said. Fix the conversation, not the price. Tim went from $4,000 to $40,000 a month without changing his offer.
Does this work for B2B consulting with multiple stakeholders?
Yes — and stakeholder mapping matters more, not less. Multi-stakeholder deals close at roughly half the rate of single-decision-maker deals, so the system includes surfacing every decision-maker early and equipping your champion to make the gap undeniable internally.
How fast does call structure change results?
Most clients see measurable close-rate improvement within four to eight weeks of consistent implementation. The timeline depends on call volume, not years of experience.
Do you work as a B2B sales coach who reviews my call recordings?
Yes. Coaching runs off your actual calls, not theory or generic role-play. You upload a recording or transcript, and we diagnose exactly where the conversation stalled using the CONSULT Method and Cognitive Dissonance Framework, then rebuild the moments that lost the deal. It is forensic call review, not another course.