How to Structure a Sales Call Step by Step (The CONSULT Method)
Last updated: April 15, 2026 Most salespeople don’t have a structure. They have a rough sequence and hope. They open with small talk. Ask a…
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Sales Coaching Blog
Thinking on sales psychology, buyer behaviour, and building a process that produces consistent results. No fluff.
Sales Script vs Sales Framework: The Difference That Determines Your Close Rate
Last updated: April 15, 2026 You’ve probably tried a sales script. Most people have. And it probably felt wrong — like you were reading lines…
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The Sales Framework for Coaches and Consultants: The CONSULT Method
Last updated: April 15, 2026 Scripts don’t fail because they’re too pushy. They fail because they assume the wrong buyer. A commodity sale — a…
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“I Can’t Afford It” — The Sales Objection That’s Rarely About Money
Last updated: April 15, 2026 You’ve spent 45 minutes on a discovery call. The energy is good. You’ve laid out the offer. And then it…
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How to Prevent Price Objections in Sales (Before They Ever Come Up)
Last updated: April 15, 2026 You know the moment. The call was going well. The prospect was nodding along — or at least saying “yeah,…
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How to Handle “I Need to Think About It” (The Real Fix)
Last updated: April 15, 2026 You’ve just finished your pitch. You can feel the momentum. Then they say it. “I need to think about it.”…
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What Is Cognitive Dissonance in Sales (And How to Use It Ethically)
Last updated: April 15, 2026 Most salespeople try to convince. They build decks, sharpen their pitch, and rehearse objection handlers until the words come out…
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The 4 Buyer Personalities: Warrior, Jester, Healer, Wizard
Last updated: April 15, 2026 Every sales call has a different person on the other end. Most salespeople run the same call every time. That’s…
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Buyer Psychology in Sales: How People Actually Decide to Buy
Last updated: April 15, 2026 They said they needed to think about it. But here’s what actually happened: they decided in the first four minutes…
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How to Stop Getting Ghosted After Discovery Calls
Last updated: April 15, 2026 You ran the discovery call. It felt warm. They said the right things. You sent a follow-up. Then nothing. Discovery…
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